COVID-19 Health Insurance Awareness: Factors and Company Strategies in Punjab-A Review

Abstract

The COVID-19 pandemic has deeply influenced public health paradigms on a global scale, and Punjab, a state populated in India, has not remained safe from its large-scale implications. The appearance of the pandemic stressed the critical importance of health management and the resulting political frameworks, especially in the field of health insurance. With the perilous rise in COVID -19 cases, awareness -raising and understanding of health insurance - traditionally a secondary consideration for many - have emerged as an essential element to guarantee health protection related to health. As the pandemic took place, it has catalysed a seismic change in the perception of health needs among the population, requiring an in -depth understanding of insurance policies that could mitigate the financial risks associated with serious health crises. Health insurance has long been an essential tool in the management of health costs, but empirical data reveal inadequate penetration and understanding among consumers in Punjab. The pandemic period provided a single backdrop to examine how the levels of awareness of health insurance were not only influenced by the emergency created by the health crisis, but also by the effectiveness of the communication strategies deployed by public and private insurance suppliers. The paper provides review of the factors affected the awareness level of customers and strategies adopted by insurers.